Case Studies

TruLog Siding specializes in providing steel log siding that provides the comfort and charm of a rustic log home without the routine log cabin maintenance. They provide high quality, patented, faux log panels that feature hew lines, wood grain, and a defined chink line that is unlike anything else on the market.

The Challenge

Trulog is a family-owned company that competes with some large, high-profile brands in their industry. They wanted to boost their search engine rankings and capture free leads online. Trulog’s website was only attracting around 3,900 visitors a month when they initially came to us, and we knew we could increase that traffic and get better results.

The Execution

We started our marketing campaign by doing in-depth research to find the keywords Trulog prospects were searching for in Google. Then we used those keywords to create targeted content that would rank for those search queries. This allowed us to target individuals in various stages of the buyer’s journey. To grow leads quickly, we first started working to increase keyword rankings for the “bottom of the funnel” search queries.

The Results

• Thanks to these targeted SEO efforts, Trulog quadrupled their search traffic, going from 3,700 monthly visitors to over 28,000.
• Their company achieved first page search rankings for all of the most competitive keywords in the siding industry, including “log siding.”
• Trulog has increased their sample requests by 325% and quadrupled their sales since they started working with Lead Generation Experts. Their company is having a spectacular year for sales in 2020, despite the pandemic.