Allura has been in the fiber cement industry for over 75 years. That’s a lot of experience with siding, trim, soffit, and the like. But with only 6,000 organic visits per month, and a small percentage of the market share, they knew there was plenty of room for improvement.

The Challenge

The phrase “fiber cement exterior building products” doesn’t exactly get most people’s hearts racing, but getting people excited about their products is exactly what Allura USA needed to do. They needed more traffic, but didn’t want to use pay-per-click marketing to get it.

The Execution

We performed meticulous keyword research to get Allura ranking in all the right categories, along with advanced on-page SEO optimization and expert link-building strategies. We also made use of Allura’s massive industry knowledge to create an engaging, high-quality blog – but not just any blog. The content was carefully and strategically designed to be keyword-focused, with the social promotion needed to regularly go viral.

The Results

  • Organic traffic on Allura’s site went from 6k to 50k per month – a mind-blowing growth rate
    of over 733%
  • Because these clicks are organic and based on expert SEO strategies, these additional visits didn’t cost Allura a penny in advertising revenue, saving them a whopping $157,500 each month in ad dollars.
  • And their awesome blog content consistently ranks for competitive keywords, is featured on major sites like HuffPost and Dwell, and is even included in Google’s knowledge graph as a highly trustworthy source of information. Allura’s blog is considered one of the best in the business, and they now control a huge share of search engine results in their industry.

Increase Your Building Product Sales With Us

If you want to stand out from your competitors and sell
more products to clients like architects, contractors, distributors, builders or remodelers, you’re in the right place.

With his deep understanding of residential and commercial material companies, Matt and his team develop SEO, PPC
and Content Marketing campaigns that connect with your prospects.

Get in touch today and let us craft your FREE game plan
to get you on the top.

Get Your FREE Strategy Call

Matt Lee
CEO, Lead Generation Experts

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