Allura has been in the fiber cement industry for over 75 years. That’s a lot of experience with siding, trim, decking, and the like. But with only 6,000 organic visits per month, and a small percentage of the market share, they knew there was plenty of room for improvement.
The phrase “fiber cement exterior building products” doesn’t exactly get most people’s hearts racing, but getting people excited about their products is exactly what Allura USA needed to do. They needed more traffic, but didn’t want to use pay-per-click marketing to get it.
We performed meticulous keyword research to get Allura ranking in all the right categories, along with advanced on-page SEO optimization and expert link-building strategies. We also made use of Allura’s massive industry knowledge to create an engaging, high-quality blog – but not just any blog. The content was carefully and strategically designed to be keyword-focused, with the social promotion needed to regularly go viral.
- Organic traffic on Allura’s site went from 6k to 20k per month – a mind-blowing growth rate of over 233%
- Because these clicks are organic and based on expert SEO strategies, these additional visits didn’t cost Allura a penny in advertising revenue, saving them a whopping $37,500 each month in ad dollars.
- And their awesome blog content consistently ranks for competitive keywords, is featured on major sites like HuffPost and LifeHack, and is even included in Google’s knowledge graph as a highly trustworthy source of information. Allura’s blog is considered one of the best in the business, and they now control a huge share of search engine results in their industry.
Double Your Building Product Sales With Us
If you want to stand out from your competitors and sell more products to clients like architects, contractors, distributors, builders or remodelers, you’re in the right place.
Matt Lee is the founder of Lead Generation Expert, an ROI-focused digital marketing agency that has helped building material manufacturers dramatically increase their traffic, leads, and sales since 2012.
With his deep understanding of residential and commercial material companies, Matt and his team develop SEO, PPC and Content Marketing campaigns that connect with your prospects.
Fill in your details and let us craft your free game plan to sell more building material products.
CEO & Building Materials Digital Marketing Expert